Many of you have read about AdMob’s decision to no longer support mediation players in the application developer space. Below is a letter that we sent to an application developer community, detailing our position.
An Open Letter to iPhone Developers Meetup from Andy Miller, CEO Quattro Wireless
Since so many of you have reached out to me personally to discuss Quattro Wireless’ position on AdMob’s decision to no longer support mediation players in the app space, I wanted to take this opportunity to address the developer community as a whole with this open letter.
As many of you know Quattro Wireless is a leading ad network serving billions of impressions a month worldwide in apps and mobile web sites big and small. From day 1 we threw our support behind mediation players like Mobclix, AdWhirl and Tapjoy as we felt that companies like these got it, accurately represented the needs of the developer community and served a vital role in the monetization strategy of this exploding space. Many of you have found Quattro directly and signed up at our website. Many more of you have come through the folks listed above and are (hopefully) enjoying our ad flow and innovative ad units. Mobile in-app advertising is in its nascency. We believe there are, and will be, many strong choices for developers to monetize their apps. Choice, ease of integration and control are the keys to helping this industry prosper. Quattro Wireless will continue to support the mediation players in addition to our own direct developer efforts. Our hope is to grow this space alongside of your innovative work.
Happy to discuss one on one with any of you. amiller at quattrowireless dot com
